Referrals
Running together is better — let runners bring their friends, and see who brought whom
Hardly anyone decides to enter a race alone. They enter because a friend asked them, because their running group picked it, or because someone they follow is doing it. Word of mouth is already the most effective channel a race has.
The problem is that it cannot be measured. You see a total entry count but not who brought those people in, so thanking or rewarding the runners who did the recruiting comes down to hearsay — and when you pay an influencer, you pay on follower count rather than on entries.
So the advertising budget goes on finding people who have never heard of the race, when the easiest group to reach is the friends of the people who have already entered.
They can start from the event page or straight after entering, and name the team in Thai or English. The system issues a link immediately in the form /[event]/team/[team name], ready to share in a LINE group or on social — where it unfurls into a preview card with the event image and the team name.
The entry page carries a banner naming the team and the person who invited them, which is usually the actual reason they go on to enter — not an advertisement, but knowing that someone they know will be there.
Someone who opens the link and enters later still counts toward that team for up to 30 days. Attribution is kept entirely separate from billing, so what you receive per entry does not change no matter how much referring goes on.
Their own page shows how many times the link was opened, how many people actually entered, the conversion rate, and how many more are needed to reach the next reward. Seeing the numbers move is what keeps people sharing.
The back office totals recruiters, clicks, confirmed entries and who is at the top. It settles rewards without relying on anyone’s word, and gives you real figures to negotiate with influencers next time.
A race is more fun with a group, so runners who have already entered have their own reason to bring others. All the system does is make it easy and make the effect visible — create a team, share the link, watch the number move.
Set the tiers in advance: a special souvenir at five, a free entry next year at ten. The rewards are yours to define and to hand out, so the cost stays fully under your control and nothing is taken off entry revenue you have already banked.
Give each of them their own link and compare directly how many entrants each brought in, rather than judging by likes or follower counts. Next season you know who to work with again and what they are actually worth.
Each club creates its own team and recruits its members, and the shared leaderboard becomes a contest before the race itself — which lifts entries through the flat middle stretch that is usually the quietest.
An organisation given a block of places uses its own link to recruit staff, so you can see how many of those places were actually taken — a number worth having when the contract comes up next year.
Conversion per link shows who gets a lot of clicks and few entries, and who gets few clicks but converts nearly all of them. Those two need very different support, and neither is visible in the event’s overall totals.
- Personal links
- Team names chosen by the runner in Thai or English, 2–30 characters, unique within the event
- Attribution
- Held in a cookie for 30 days, so someone who returns to enter later still counts
- Figures shown
- Clicks, confirmed entries and conversion rate — to the runner and to the organizer
- What counts
- Only entries that are paid or otherwise confirmed
- Reward tiers
- Multiple tiers by number of people recruited, with your own reward labels in Thai and English
- Cost per head
- None. The system does not touch entry fees; rewards are defined and given by the organizer
- When shared
- The link unfurls with the event image and team name on social and in chat apps
- Back office
- View the recruiter leaderboard, switch the campaign on or off, and remove unsuitable teams
Nothing per head. The system only records where an entry came from and has no bearing on the entry fee. Rewards are entirely yours to set — a souvenir, a free entry next year, or no reward at all if you would rather just use the leaderboard.
Not yet. Today the system only tracks attribution; it is not connected to checkout pricing. If you want to give a discount, the practical way is to issue discount codes to the recruiters who hit your targets, based on the leaderboard.
That team still does — attribution is held for 30 days. If someone opened links from several teams, the most recent one counts. And when a runner who has already entered creates their own team, they are counted into it as well.
As people. One entry that brings three friends counts as three. Conversion, on the other hand, is entries divided by clicks — deliberately a different unit.
You can delete teams from the back office. Teams with no entries through the link can be removed immediately; for teams that already have entries, let the team know so the attribution for those entrants is tidied up at the same time.