To allow runners to experience the charm of Nong Khai province, savor its unique local cuisine, and enjoy the scenic views of the Mekong River amid the cool, romantic atmosphere — this event aims to promote tourism in Nong Khai and strengthen connections with the Lao PDR. It serves as a means to generate employment and income for local communities, enhance the country's positive image, encourage public participation, and create new career opportunities in targeted areas. A portion of the proceeds, after expenses, will be allocated to charitable activities in collaboration with the Department of Social Development and Human Security of Nong Khai Province, as well as charitable initiatives in the Lao PDR through the Lao Association of Tourism Businesses.